Archive for ‘Testing’

When NOT to A/B Test Your Mobile App

A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full…

How to Find a Winning A/B Testing Hypothesis

“Let’s test button color today. It has been so long since we changed it.” Wait! Testing random ideas that are not based on well-thought out hypotheses can waste your time, money, and website traffic. To develop a successful test hypothesis, you need…

How to Get Feedback for Your App Fast

When talking to companies about developing new features or products, I’ve observed that there is concern about getting valid qualitative data and feedback from users. Many of you are worried that when you and your company personnel “get out of the building”…

7 Mighty Methods to Grow Testing Buy-in and Budget

Many studies have shown that testing and optimizing your website’s conversion rates can have an enormous positive impact on your online revenue. For example, WikiJob reported a 34% increase in sales by testing adding testimonials to their website! And optimizing your…

How to Run A/B Tests That Give Your Business Big Wins

So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to like? Being able to test two different pages on your site to see which one gives you the most customers sounds…

How to Increase Your Mobile App Sales With A/B Testing

Marketing your mobile app can often feel like a dark art. With over 600,000 apps competing for sales in each app store, an app’s icon acts like a mini banner ad, so choosing the right one can mean the difference between…

The Blueprint for a Perfectly Testable Landing Page

Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own! Click on the infographic below to view a larger image:

Does A Phone Number On Your Site Increase Conversions?

Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they could increase sign ups. The…

Does Conversion Rate Tell The Whole Story?

Editor’s Note: Everyone wants to improve their conversion rates right? But are “conversion rates” the right indicators for steering you towards your most important goal: increasing revenues? The case study presented here is about how FoxTranslate.com (a document translation service),…

Online Testing Essentials

A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things…

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting conversions…

A Beginner’s Guide To A/B Testing: An Introduction

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A/B testing provide…

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…

35 Resources for Getting the Most out of Google Website Optimizer

Google Website Optimizer is a free tool that allows you to run various tests on your web products including A/B and Multivariate tests. For Beginners If you’re unfamiliar with Google Website Optimizer the following list of resources will help you get started…