Archive for ‘Testing’

Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time. Below are six things…

Many studies have shown that testing and optimizing your website’s conversion rates can have an enormous positive impact on your online revenue. For example, WikiJob reported a 34% increase in sales by testing adding testimonials to their website! And optimizing your…

So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to like? Being able to test two different pages on your site to see which one gives you the most customers sounds…

Many marketing professionals who have a well optimized website that they have been tweaking regularly are scared of switching to a completely new website design. While they understand the value of a cleaner, more professional design, they’re not sure if they…

Marketing your mobile app can often feel like a dark art. With over 600,000 apps competing for sales in each app store, an app’s icon acts like a mini banner ad, so choosing the right one can mean the difference between…

Deciding what to test on your landing page can be difficult – especially if you’re new to landing page optimization. With literally thousands of variables to choose from, you can easily find yourself in a “can’t see the forest for the…

Wouldn’t you love to know how everyone else is using A/B testing to build their business? Which tools do they use? How often do they test? What kind of return do other people get? You see, there’s a huge benefit to understanding…

Do you ever feel like your A/B tests only give small, insignificant improvements? Well, we will show you how to get qualitative feedback that helps you figure out which tests are the most important. This way you’ll find the optimizations that…

Landing pages are composed of a group of definable elements. The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own! Click on the infographic below to view a larger image:

Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they could increase sign ups. The…

Editor’s Note: Everyone wants to improve their conversion rates right? But are “conversion rates” the right indicators for steering you towards your most important goal: increasing revenues? The case study presented here is about how FoxTranslate.com (a document translation service),…

Last month we announced the winners of the Grasshopper / KISSmetrics Phone Number Challenge. Out of about 30 entries, three businesses were chosen: Flowr, The Site Slinger and DODOcase. Each one of these outfits were given a free…

If you do enough A/B testing, I promise that you will eventually have some variation of this problem: You run a test. You see a 10% increase in conversion. You run a different, unrelated test. You see a 20% increase in conversion….

A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things…

A/B testing SEO landing pages can be more tricky than testing an email or pay-per-click campaign, especially when you are using a tool like Google Website Optimizer. There are a few precautions you should take to make sure you obtain…

This is a guest post written by Anand Rajaram. Anand likes to create products that people love (and use). He is the “product guy” at OfficeDrop. This post is a case study that illustrates the powerful synergistic…

This is a guest post written by Ryan Fujiu. Ryan is based out of Venice, CA and does product and business development for about.me. Like many other startups, we take pride in being data driven. We watch our key…

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting conversions…

Email campaigns and newsletters can be a great way to get repeat business, as well as new customers. You’re already working with a somewhat pre-qualified base: these people have said they want to receive information from you. And a lot of…

Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal of that site is to convert visitors. A pretty design can only get you so far. If you really want to…

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A/B testing provide…

Google Website Optimizer is a free tool that allows you to run various tests on your web products including A/B and Multivariate tests. (more…)