Google recently released Universal Analytics, a new and more feature-rich version of Google Analytics. With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily customize configuration settings.
But, perhaps even more important, only websites using the Universal Analytics code snippet will get access to future features. So, if you want to stay current, you’re going to have to install Universal Analytics on your website.
In this video, we’re going to show you how you can get started with Universal Analytics.