Today’s video is the second part to our guide on Google’s new Universal Analytics.
The first part of today’s video goes over the key benefits of using Universal Analytics over old Google Analytics. Let’s go over some the benefits real quick:
More Control Over Settings
- Session Settings: Now you can assign duration values to your session settings.
- Organic Search Sources: Now you can track search engines that are not tracked by default.
- Referral Exclusion List: To stamp out bad referral data like self-referrals from your own domain.
Custom Dimensions and Metrics
These were custom variables in old Google Analytics. This allows you to take any information you want on a visitor and assign it to a visit, a session or a one-time event.
The new measurement protocol allows you to pull in other data from other devices like POS systems, call centers etc.
Finally we’ll give some advice on whether it’s the right time for you to switch to Universal Analytics. Enjoy the video below!