The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.

Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started. Special thanks to @baekdal, @SEOmoz, and @isaiahmustafa.

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The Viral Marketing Cheat Sheet

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  1. Fantastic advice and lots of great materials.

    I especially like the cheat sheet and your “79 link building resources”. A value that everyone should read. Excellent link information for Search Engine Watch & SEO Moz.

    Thank you.

    Michael Iwasaki
    Senior Business Development Advisor
    “Effective affordable press release distribution”
    Marketing & Public Relations – Press Distribution

  2. Yes, yes, yes!

    One of my pet peeves is when someone decides to make a “viral video,” but instead of trying to understand the tactics that make viral marketing effective, they want to repackage traditional marketing in a thinly veiled attempt to promote their brand.

    People are very savvy these days. They know when you’re trying too hard … or not trying hard enough.

    Thanks for the cheat sheet!

    David Williams
    BrownBoots Interactive

    • Exactly!

      Crafting a viral video takes careful planning – but sometimes people have a tendency to think too much about the idea.

      The content of the most successful viral videos very often have nothing to do with the respective brand.

      All you’re looking for is a hook. Once they’re hooked, half of your job is over.

  3. Thank you for allowing me to enlighten my readers on viral marketing,another great topic can now be found on my Business blog,take a look and enjoy lots of free content and advice. Many thanks Denis Bromell of Master your Marketing.

  4. Hey,
    Very cool aticle. Many small business owners still don’t understand the value and power of Viral Marketing. Here’s a small article I wrote on viral marketing:

  5. I found a great program that I used to boost my Facebook Marketing. Check it out here-

  6. Hello,

    I agree with your post. Viral marketing is highly effective. The more you use tis method the more recognition you get. Especially if you offer goid services..word of mouth is powerful. People will have no problem spreafing the word for you.

    Thanks for this post.

    Stephanie Fulcher

  7. I do love the way you have framed this specific issue plus it really does offer us some fodder for thought. Nonetheless, from what precisely I have personally seen, I just simply hope when other opinions pack on that folks continue to be on point and don’t start upon a soap box of some other news of the day. Anyway, thank you for this exceptional point and though I do not really concur with this in totality, I respect your point of view.

  8. One of the latest and most inexpensive ways to advertise your product/services is viral marketing. This is a very effective medium to intelligently target

  9. All very good points. I think ‘do something unexpected is key here because breaking the norm is what grabs people’s attention. Some brands just get it right like Red Bull with their extreme sports viral content. champions!

  10. Don’t miss the new beast in viral marketing. Earn and learn.

  11. Awesome post! There are great marketing ideas!

  12. Nothing wrong with a ‘ad’ as a viral push! Have you seen dollar shave club ad? Now that is a masterpiece! Nearly 10 million youtube views. 10 million!

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