Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.
Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started. Special thanks to @baekdal, @SEOmoz, and @isaiahmustafa.
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Fantastic advice and lots of great materials.
I especially like the cheat sheet and your “79 link building resources”. A value that everyone should read. Excellent link information for Search Engine Watch & SEO Moz.
Thank you.
——
Michael Iwasaki
Senior Business Development Advisor
“Effective affordable press release distribution”
Marketing & Public Relations
http://www.24-7PressRelease.com – Press Distribution
Yes, yes, yes!
One of my pet peeves is when someone decides to make a “viral video,” but instead of trying to understand the tactics that make viral marketing effective, they want to repackage traditional marketing in a thinly veiled attempt to promote their brand.
People are very savvy these days. They know when you’re trying too hard … or not trying hard enough.
Thanks for the cheat sheet!
David Williams
BrownBoots Interactive
http://www.brownboots.com/awesome.html
Exactly!
Crafting a viral video takes careful planning – but sometimes people have a tendency to think too much about the idea.
The content of the most successful viral videos very often have nothing to do with the respective brand.
All you’re looking for is a hook. Once they’re hooked, half of your job is over.