Webinar #10 – How To Make The Most Profitable Pricing Plan For Your Subscription Business

So how did you pick your pricing? Did you pull it out of a hat? Or turn around three times, click your heels, and throw a dart at a wall of post-its?

Maybe you didn’t throw a dart at a wall to set your prices. But you might have just picked them randomly rather than very carefully.

When you don’t pick the right prices, you’re losing thousands of dollars every month. Yup, THOUSANDS. The bigger your business gets, the more you lose.

You see, there are several pricing tricks that can make your product appear to be more valuable.

When people hit your pricing page, they’re already interested in what you have to offer. If they weren’t, they wouldn’t be wasting their time by looking at prices. But many of them haven’t made their final decision. So it’s your make-it-or-break-it moment.

By using these tricks, you’ll get more people to say “YES! TAKE MY MONEY!” instead of wandering off, never to return.

In fact, changing your pricing will probably have the single largest impact on your revenue compared to any other change you could make inside of 15 minutes. The results can be MASSIVE. I’ve seen it time and time again.

You’re missing out on all that revenue right now. It’s WHOOSHING out the door.

Don’t beat yourself up. We ALL make these pricing mistakes. No matter the business model, the industry, or the profession, we all mess up pricing the first time and leave a ton of cash on the table. When I was just starting out, I made them too. I had to learn all this the hard way.

Now I’m going to show you how to get your pricing right the first time (or fix it if you’re already up and running).

Here are a few of the things I’m going to show you how to do:

  1. Increase sales by releasing a new product you don’t even intend to sell
  2. Know which products and prices people will compare you to
  3. Judge when freemium plans are a waste of time
  4. Design the layout for your pricing page that will drive the most revenue

I’m going to show you how to apply all of these to your subscription business in my next free webinar. And there won’t be any other way to get the information. This webinar is your only chance.

Before the webinar is over, you’ll know exactly what to change in your pricing. None of these changes are hard to figure out or implement. Seriously, these are some of the quickest changes you’ll make in your business, and you’ll have a hard time matching the impact they’ll register.

When was the webinar?

Day: Thursday, September 27, 2012
Time: 10:00 AM – 11:00 AM PDT
Video: http://kiss.wistia.com/medias/2lkzesh6xc
Slides: http://www.slideshare.net/kissmetrics/how-to-make-the-most-profitable-pricing-plan-for-your-subscription-business
Presenter: LarsLofgren
Format: An amazing journey into the world of subscription pricing

Sneak Peeks

Prices have a HUGE impact on your business, and picking the wrong ones can lead to some not-so-awesome events…

Circuit City Bankrupt

If you’re already using a subscription business model, you’re definitely on the right track. Even the big dogs are jumping into this game. I’ll show you why it’s so much better than selling your software one license at a time.

microsoft and adobe are doing it

Then I’m going to show you how to ANCHOR your pricing. This is the single most important lesson on pricing you’ll ever learn. And I’ll teach you the two ways to do it.

always anchor

That’s just the beginning. We’ll cover how many subscription plans you should have, what to include in those plans, and whether or not freemium is a good option for you.

If you have any questions, please contactSeanWork orLarsLofgren for more information.

  1. Hi, will this webinar be available online afterwards for those not in the US…as being in Hong Kong, it will be 1am my time? Thanks.

  2. I have the same question as John. As a non-American, I would really appreciate, if it would be available online afterwards. Thank you very much.

  3. Same question also from me, will the webinar content be made available afterwards? Thanks for listening!

  4. Hi,
    Any chance of getting a copy of this?

    Cheers

  5. Waiting for the updation with details.

  6. Hey Sean and Lars !
    Can I get the copy??
    I am interested in this topic, and want yours detail ideas.
    Thanks.
    Matt

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