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Introducing Customer Engagement Automation by Kissmetrics
We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do…
When ‘Fear’ Works & When it Backfires
Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In…
How Data Helps Influence Reluctant Buyers
Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS…
How to Create Your First Kissmetrics Campaign
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to…
Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement…
5 Customer Activation Emails to Add to Your Funnel
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on…
How to Run a Cohort Analysis in Google Analytics
Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example,…
5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without
A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement…
Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates
Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always know why. It’s hard to explain to bosses. It’s difficult to…
Why Customer Empowerment Is the Key to Great Retention Rates
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is…
