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Archive for September, 2010

Should You Outsource Your Blog? 5 Questions to Consider

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers… dozens, maybe hundreds of little tasks. And then there’s promoting and monetizing…

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion…

Do You Make Any of These 10 Simple SEO Mistakes?

Tell me if this sounds familiar: You decide you’re going to concentrate on SEO for your primary traffic strategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. So, you rush off…

Facebook Marketing: A Comprehensive Guide for Beginners

Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. Think about this: Facebook went from being unknown a little over a decade…

The 5 Laws of Working with Creative Prima Donnas

You’ve seen the type: They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done. Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on…

SEO: A Comprehensive Guide for Beginners

SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The…