Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for November, 2010

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

6 Simple Steps for More Blog Coverage

As a professional blogger, I cover a lot of websites, products, and services online. And time and again I have to overlook some offerings because of simple things that stand in my way of providing proper coverage. These are…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…

Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s…