Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for August, 2011

7 Creative Ways to Get Customer Testimonials

One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The…

The Future of Paid Search – Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current…

The Marketer’s Guide to Reddit

Reddit calls itself “The Front Page of the Internet”, and there’s never been a more appropriate slogan.  It’s s a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one.  Sounds like the ideal place…

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten…

How To Calculate Lifetime Value – The Infographic

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover…

Guest Blogging For Kissmetrics

From time to time, we get inquiries regarding guest blogging at Kissmetrics. We figure it’s about time we did a post on this topic, because we certainly love a great guest post! Besides, it’s always nice to get a fresh voice…

9 Awesome Things You Can Do With Google Analytics 5

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

The Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…