Archive for October, 2011
The Analytics That Matter To Facebook
Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…
The Viral Marketing Cheat Sheet
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have…
How to Successfully Outsource Social Media for Your Business
Previously we have discussed the importance of branding and building authority through social media through using a hands on approach. But some businesses are not ready or able to commit the kind of time and personnel to managing a…
9 Metrics to Help You Make Wise Decisions About Your Start-Up
Revenue is the most important metric when it comes to starting a business. But it’s not the only metric you should be concerned with. Of course some companies have gotten very creative when it comes to justifying their business model to…
Beginner’s Guide to Google+
Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…
Increase Conversions with Geo Targeting
Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…
The Art of Color Coordination
Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected in web design….
How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind. No one can argue with the power…
The Ultimate Guide to Online Branding and Building Authority Part II – Social Media
In the first part of the Ultimate Guide to Online Branding, we focused on using blogging to build your online presence. Now, we will focus on the best avenues and tips for online branding and authority building with social media….
4 Ways to Harness the Power of Real-Time Analytics
What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s nothing…
The Anatomy of an Effective Homepage
As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message….
The Marketer’s Guide to Digg
While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…
How to Effectively Track 3 Types Of Mobile Metrics
More and more people have begun to prefer their smart phones and tablets over desktop computers for accessing the Internet. According to a report by Parks Associates, the number of smart phone users is set to reach 1 billion…
