Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for October, 2011

The Analytics That Matter To Facebook

Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…

The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have…

Beginner’s Guide to Google+

Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…

Increase Conversions with Geo Targeting

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected in web design….

4 Ways to Harness the Power of Real-Time Analytics

What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s nothing…

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message….

The Marketer’s Guide to Digg

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…