Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for November, 2011

Does A Phone Number On Your Site Increase Conversions?

Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they could increase sign ups. The…

How I Keep My Bounce Rate Under 2%

Keeping visitors on your website is a key component to success. The more time a visitor spends on your site, the more likely they are to follow through with whatever action you want them to take, whether that’s subscribing to a…

How to (Finally) Make Web Analytics Work for You

Have you ever been completely confused and overwhelmed by all the data and reports available in your web analytics tool? Have you ever wished you knew how to use that data so you could actually make changes to your website that gave…