Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for December, 2011

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of options when it comes to distributing your content with your audience and beyond. Let’s look at the various ways you…

5 Reasons Why Live Chat is The Untapped Potential for Your Business

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat…

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the…

The History Of Photo Sharing

Photo sharing has come a long way. 20 years ago the process of taking, processing, and distributing a photo could take weeks or longer. Now, mobile apps such as Instagram allow us share photos in seconds. What follows is a brief…

The Beginner’s Guide To Content Marketing

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to…

8 Tips For Creating a Great Case Study

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish…

The Importance Of A Fan Base & How To Grow One

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base….

How To Use UTM Parameters In Google Analytics 5

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …