Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for January, 2012

How To Social Proof Your Google Adwords Campaigns

There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product,…

40 Advanced and Alternative Search Engines

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you…

How to Create Your Own Promo Video for Under $100

In a recent Kissmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video…

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types of a website.  They can, however, be useful in your online marketing campaigns and in this post I’m going to talk…

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales.  Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85%…