Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for February, 2012

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…

The Ultimate Guide to Guest Blogging

Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging. If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today,…

5 Genius Examples of QR Codes in Marketing

QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  Still, no one wants to open their device to a glut of text messages…

The Marketer’s Guide to Quora

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular…

45 Resources on Google Search Plus Your World

If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and…