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Archive for April, 2012

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

The Marketer’s Guide to Google Plus

Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that…

Does Website Design Impact The Bottom Line?

Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

How to Present like Steve Jobs

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over…

What Startups Can Learn From Pinterest

You likely don’t need to be reminded about Pinterest’s astounding growth. They’re not an overnight success and there doesn’t appear to be any magic to Pinterest. There’s no special technology that gives it an advantage & no new revolutionary marketing…

44 Must Read Resources on Content Marketing

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the…