Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for May, 2012

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

How to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

The Beginner’s Guide to Twitter

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…

What The Highest Converting Websites Do Differently

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…