Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for December, 2012

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option….

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones…

3 Great Content Sites and What You Can Learn From Them

As content marketing becomes more popular, marketers may be looking for inspiration or fresh ideas. They may be thinking to themselves: “How can I make this blog better?” “What gets people to share posts?” “What do other blogs do well that I can learn?” That’s…

Why More Features Doesn’t Mean More Success

Instagram: Bought for $1 billion, over 700 million users Dropbox: Worth $12 billion, over 500 million users Foursquare: Worth $760 million, 25 million users Twitter: Worth $20 billion, more than 300 million users What do all of these…

Why Your Website Should Strive for Simplicity

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci User manuals should be obsolete. Think about their purpose: They tell you how to set up and run a product you just bought. Most of them are an ugly black and white color, have…

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy a webpage’s online content and then spread it around like it’s their own. Google is getting better at detecting who the original…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But…