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Archive for 2012

The Startup’s Guide to Facebook Fan Pages

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While…

The Only Innovation Guide You’ll Ever Need

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product? Or, do you ever wish that (because of your innovation), your company would…

The Interconnected World of Growth Hackers

When startups are ready to scale, one challenge that often crops up is finding the right person to lead the growth charge. Stage right: the growth hacker. A good growth hacker has a burning desire to connect a target market with…

How To Turn Your Customers Into Marketers

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today. Let’s start with an example: On a…

10 Ways To Increase The ROI Of Your Thank You Page

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your Thank You page… You know,…

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way…

8 Elements That Make A Great SaaS Website

Building a useful and beautiful website is difficult. It takes a lot of time, thought, and energy. And in the end, visitors might not even like it. Here, I will break down what some of the best SaaS (Software as a Service)…

How Selling Patiently Can Increase Your Online Sales

You’ve worked hard, and you’ve worked smart… You’ve bought the highest-converting keywords in your industry. You’ve reworked your landing page headlines to focus on benefits and not features. You’ve even added some powerful testimonials… So why do your visitors bounce off your landing page when…

79 Link Building Resources for 2012

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

29 Companies Tell You How To Rock Social Media

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well-rounded…

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…

10 Helpful Twitter Lists for Social Media Marketers

Twitter lists allow users to categorize their followers into different segmented lists based on a particular subject or theme. For instance, Twitter users can create a list of their friends or favorite brands to follow. Lists can also be made private…