Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for 2012

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

An In-Depth Look at the Science of Twitter Timing

If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing. Today, we’re going to take a deeper look into the ins and…

How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…

20 Bonehead Marketing Mistakes You Must Avoid

Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…

The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO

228% – that’s how much Groupon grew their revenue in one year. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and…

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

What Startups Can Learn From Instagram

You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

How to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

The Beginner’s Guide to Twitter

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…

What The Highest Converting Websites Do Differently

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

The Marketer’s Guide to Google Plus

Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that…

Does Website Design Impact The Bottom Line?

Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line…