Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for 2012

An In-Depth Look at The Science of Facebook Timing

Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…

8 Habits Of Conversion-Focused Copywriters

Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In…

What Startups Can Learn From Quora

Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. Not too bad. It’s…

20 Bonehead Marketing Mistakes You Must Avoid

Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

The Secret to Getting Great Feedback from Your Users

Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…

How Strategies from Caesars Casinos Can Increase Conversions

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…

CatchFree Acquires KISSinsights

As some of you may know, we have two products at KISSmetrics. The first one of course is KISSmetrics and second one is KISSinsights. As we’ve been developing two products over the years, most of our time…

Webinar: How to Start Using Analytics Without Feeling Overwhelmed

This webinar was presented Friday, June 15th at 10 AM. Below are details related to where you can find the slides and the recorded video. POST WEBINAR UPDATE: The Slides Are Located Here: http://www.slideshare.net/kissmetrics/how-to-start-using-analytics-without-feeling-overwhelmed The Recorded Webinar (in case you missed it):

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

What Startups Can Learn From Instagram

You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

Ascending Facebook News Feeds

When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

Facebook: Dissecting The IPO (Infographic)

This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »

How to Avoid Corrupting Your Google Analytics Data

Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

The Beginner’s Guide to Twitter

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…

Instagram By The Numbers (Infographic)

Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic…