Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for January, 2013

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…

The 4 Elements That Make Great Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Culture. It’s probably a word you hear often if you follow blogs on entrepreneurship or read articles on business and management. But what is it…

Are You Making These Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to…

How to Not Get Ghost Banned on Social Media Sites

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest……