Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for March, 2013

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…

10 Lessons on Leadership (Poster)

Leadership is a lifelong learning process. Every great leader always looks for ways to improve. No one ever wakes up and says, “I know everything there is to know about leadership. I’m a perfect leader.” Leadership can be especially challenging for entrepreneurs….

The Power of The Progress Bar

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :) Most of us aren’t that lucky. As a matter of fact, asking our users to do something,…

How to Grow Your Email List to 5 Digits and Beyond

Email is a proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater…

The Secret Guide to Video and SEO

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract…

Business Lessons From Mega-Entrepreneur Richard Branson

Like many entrepreneurs, Richard Branson loves creating things. He sees problems in the world and provides solutions. But unlike others, he has established many different businesses. In fact, in his 40+ years as an entrepreneur, he has developed over 100 brands. Branson…

Native Advertising: Marketing Flop or Marketing Future?

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage? Which piece of BuzzFeed’s homepage contains native advertising? If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually…

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…