Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for August, 2013

9 Ways to Make the Payment Process Easy for Online Customers

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It’s the final stop for people shopping on your website. It’s the place where they hand…

58 Resources to Help You Learn and Master SEO

As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. According to the Gartner Group,…

Infographic: Crossing the Digital Divide

We’ve seen this coming for quite some time, but now we’re here. 2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. It appears that print, radio and even television…

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of course. How could it be so terrible? Just ask Paula Deen. See what Hillary Clinton has to say about it. Remember, Clinton was slated to win…

The Ultimate Guide to SEO for E-commerce Websites

There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re…