Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for September, 2013

How to Build a Successful Company Without a Product

By now, it’s a well-known cautionary tale: a startup builds the best, most innovative, most cost-effective tool on the market, but then can’t find anyone to buy it. It’s a problem every entrepreneur will face if they aren’t willing to test…

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a…