Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for November, 2013

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s…

How We Signed Up 4,400 B2B Customers in 30 days

This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as…