Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for January, 2014

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious features we all like to play…

How to Sell a High-Priced Digital Product

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely, LinkedIn, and MailChimp) at special prices. Our average selling price is around $49, which, for many small businesses and freelancers,…

How to Growth Hack Your Content Marketing

Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel. Many consider these goals to be the…

How To Steal Your Competitor’s Social Media Followers

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established…

How to Use Intent to Drive Buyer Behavior

On August 28th, 1963, hundreds of thousands of people marched on Washington. The march organizers struggled to put their common intent into words. In fact, there was no plan. There was no real concrete goal. And yet every one of those people…

7 Simple Steps to Writing Product Descriptions that Sell

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The “secret” to writing seriously seductive product descriptions is to follow a…