Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for February, 2014

6 Tips for Wooing Customers with an Enchanting Business Blog

Let’s admit it. Blogging is hard work. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers…

What Types of Posts Get Shared the Most on Facebook?

As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business…

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because…

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed from my years of experience in online marketing is that you…

25 Ways to Make Your First Online Sale

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However,…

The Beginner’s Guide to Inbound App Marketing

You’ve finally written the last line of code and submitted your app to the app store. Countless hours of staring at a screen two feet in front of your face have left you temporarily nearsighted. As you look out the window, your…

How to Get Feedback for Your App Fast

When talking to companies about developing new features or products, I’ve observed that there is concern about getting valid qualitative data and feedback from users. Many of you are worried that when you and your company personnel “get out of the building”…