Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for June, 2014

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same…

How to Rule LinkedIn Groups

Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships. Though…

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline. In this article, you’ll find 8 elements…

The Next Generation of eCommerce

In business, the products that have the best user experience usually end up winning. The products that are so intuitive that you don’t need to open up a manual to learn how to operate it. The ones that create the least…

PR and Content Marketing: The Inevitable Marriage

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they…

Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk. I…

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall…

5 Black Belt AdWords Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee If you’re running an Adwords account, you must continue to learn and adapt to the competitive landscape as well as understand how…

Infographic: The Online Path to Purchase

Competition in the eCommerce space is getting more fierce. It’s a saturated market, with thousands of stores offering the same products for about the same price. This makes differentiation tough, as features like free or flat rate shipping have become the…

10 Things You Can Learn From Bad Copy

We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy so bad. Nonetheless, its lack of appeal doesn’t go unnoticed. Of course, writing is subjective in nature, but…

The Marketer’s Guide To Medium

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an upscale content farm, to name a few. Because it takes…

Why Apple Doesn’t Tweet

In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung have millions of followers on Twitter, Apple stands out as a solitary example of how “thinking different” can translate to “we’re…

The 12 Ironclad Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

Do You Know How to Create a Viral Quiz?

Today’s quiz was created by Owen Fuller. Owen founded Fit Marketing in 2009. Fit, recently named one of the fastest growing companies in Utah, is an inbound marketing company that helps companies hack their growth. You…

Which Social Media Accounts Really Matter and Why

I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If…