Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for July, 2014

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep…

11 Steps to Building Your Content Marketing Machine

In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in…

Using Affiliate Marketing to Grow Your Business

As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the…

What’s New in the KISSmetrics iOS Blog Reader

Update: This app is currently not available. Our KISSmetrics Blog Reader iOS app has received a complete redesign in today’s update. In the app, you’ll see a lot of new features including a slick iOS7 UI, interaction design, a new…

3 Myths About Duplicate Content

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears…

Website Testing Mistakes That Can Damage Your Business

Everyone agrees that A/B testing can be a great way to make significant improvements to your online business. When it’s done right, testing can take your business to the next level. Increasing leads, signups, and improvements to your bottom line. When done…