Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for August, 2014

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem… A viral video is not a win for a brand. It’s just an amazing video. It’s a unique thing…

6 Advanced Steps for Doubling Your Activation Rate

Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company gets more valuable by the…

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a…

The Complete Guide to Online Customer Research

How well do you know your customer? Do you know where they spend their time online, their average annual income or revenue and their biggest problems relevant to your solution? How about how they take their coffee? (Ok, maybe that last one…

What is Customer Analytics?

Tracking your customers step-by-step as they use your website or mobile app allows you to gather extremely important information about your online business. If you run a SaaS, e-commerce, or any other website that requires member signup or login, you’ll be…

An Introduction to Analytics for Ecommerce Websites

The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In order for these…

How to Avoid Over-Optimizing Your Website

Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization. Search engine over-optimization is the practice of creating too many SEO improvements, to the…

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are…