Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for November, 2014

14 Testing Tools for Mobile UX

Below, you will find 14 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1.

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention. Others believe that…

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

How to Use Autoresponders to Accelerate Your Growth

You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you…

How to Make Your Website Source Code Optimized for SEO

Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign? In…

How to Brand Yourself as a Thought Leader

I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are always out there helping others. But I’m…

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of…

How To Keep It Personal With Facebook Ads

Most commentators agree that Facebook Ads can be fantastic for creating buzz but not for increasing conversions. I would like to convince you that by treating Facebook Ads differently from other forms of marketing, you can greatly increase your conversion rate…

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do…

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the…