Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for March, 2015

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. That’s why within many…

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X…

101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been…

5 Simple Ways to Increase LTV for an Ecommerce Business

In the ecommerce business, you can pick all kinds of numbers by which to judge and analyze your business. You can calculate visitors, bounce rates, CTRs, conversion rates, and micro-conversion rates — all of which are important. But there’s another metric, the…