Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for May, 2015

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving…

How to Track the Effectiveness of Marketing Campaigns

Last week we discussed how viewing traffic sources and funneling more high-converting traffic to your site can improve your overall conversions. In this post, we’ll walk through how you can track the effectiveness of your marketing campaigns with the Kissmetrics…

Hit a Growth Plateau? Use These 9 Ecommerce Strategies

Every ecommerce company hits it now and then. It’s the dreaded plateau, or worse, the sales slump. Such plateaus make investors anxious, they cause CEOs to have mid-life crises, and they often result in major turnover. You obviously don’t want this…

How to Avoid a Google Penalty (Infographic)

If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered…

3 Tactics To Instantly Gain More B2B Leads

Ah, B2B leads! How greatly sought. How fervently desired. How freaking hard to get! If I could sum up the greatest desire of most entrepreneurs and business owners, it would be this: I want more leads. Unfortunately, the process of gaining B2B…

The Beginner’s Guide to Using Negative Keywords

Negative keywords are one of those search marketing features where there’s more to it than meets the eye. When used correctly, they can help you save budget for the best quality searches. Let’s say you’re a housewares retailer setting up your first…

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy?…