Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for June, 2015

Getting Your First 1,000 Facebook Fans (Infographic)

More and more people are using Facebook to research businesses these days, and they’re doing more than just finding a business’s location and reading posts. People are using Facebook for social proof. They want to see how many people “Like” a…

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits…