Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for August, 2015

How Marketing Funnels Work

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website…

The Advanced Guide to Startup PR

It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage. Here’s why: PR converts. In fact, it generates…

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log onto Google Analytics and see an unexpected, and noticeable, decline in traffic. First off, don’t panic. I know you may feel…

Interactive Content Is Where the Action Is Now

Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to…