Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for September, 2015

Improving Security and Trust on Your Website

Online retail sales are growing by the day, with U.S. revenues already exceeding $300 billion in 2014, a figure expected to double by 2018. The steady annual rise in e-commerce revenue and scope seems unstoppable, but what does that…

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s…

Three Key Legal Issues Online Marketers Need to Know About

Editor’s Note: For any questions regarding the law, please contact an attorney. Marketing can be extremely beneficial for your business. It consolidates already-existing client relationships and builds new ones. However, there are several key legal issues you need to be aware of…

Rebranding Done Right: 5 Examples You Can Learn From

Rebranding. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Rebranding…

Optimize Your Retargeting With These 10 Strategies

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes in. And besides getting visitors back…

3 Outbound Email Automation Tactics

When considering email marketing, most of us are thinking: Not this; not again! And we shouldn’t be surprised either, because checking our inbox takes up 28 percent of our time and the word email reminds us of the tons…

23 Marketing Techniques That Cost You Time, Not Money

Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking…

The Ultimate Guide to Copywriting

Killer copy is the backbone of marketing. Creating it is a powerful art and sweet science. And it’s not about being clever or cute. It’s about getting the person who’s reading your words to do one thing, and one thing only… To…

9 Steps to Better Welcome Emails

Your relationship with your users is a lot like any other human relationship. It’s easy to forget this over the internet, but you’re both real people underneath all that data. Deep down, you’re responding to a need, developing an emotional connection,…

The Marketer’s Guide to Periscope

Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26. That’s just incredible! Want…