Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for October, 2015

How to Put Eyes on Your Content on Day One

The day has finally arrived! You’re ready to launch your site off into the endless expanse of the internet. You content is polished and beautiful, your site delivers an amazing user experience—after all, there’s no point in driving traffic to a…

How Your Keyword Strategy is Failing You (And How to Fix It)

One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword + rankings” (that…

Triggered Email: The Killer Conversion App

Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing…

Increase Your AdWords ROI With These 5 Tips

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at…

How to Create Landing Pages That Convert

We talk a lot about landing pages these days, but what exactly are they? Broadly, a landing page is any page that visitors can get to or “land” on. When we refer to landing pages in a marketing context, we’re usually…

The Elements of a Great Blog Design

Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit. Challenges like figuring out…

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler: Identify a neglected niche using keyword research (and Amazon’s autofill function) Create…

5 New (And Effective) Ways To Measure Event ROI

Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer…

What Marketers Need to Know About Cohorts

The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s…