Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for November, 2015

The Complete Guide to Website Push Notifications for E-commerce

Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work…

7 Copywriting Hacks Based in Psychology

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and…

6 Tips to Master the Facebook Power Editor

As a marketer, you probably already know that Facebook advertising has taken storm in the online world. And unless you jump on board you give your competition a huge leg up. So in order for you to really conquer Facebook advertising,…

Creating an Effective Marketing Email (Infographic)

Email marketing is changing. Today, more and more people are viewing emails from their mobile devices. People are getting more email than ever. And products like Priority Inbox show users the most important emails first. So, how can your marketing email…

How to Use Quizzes in Your Marketing Strategy

As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content…

Will Search Engines Outsmart Marketers One Day?

A couple weeks ago, I wrote a short post for Kissmetrics titled “How Much Do Keywords Still Matter?” After investigating Google’s changing algorithms and how they’ve each affected the SEO game, I figured it would make for a good “What…

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct your development efforts. Adding it into your marketing plan is a no-brainer. But mobile app companies have a unique challenge. When it…