Kissmetrics Blog

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Built to optimize growth. Track, analyze and engage to get more customers.

Archive for December, 2015

How to Effectively Use Remarketing (Infographic)

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past…

The Best Resources for Account-Based Marketing

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the…

Why Account-Based Marketing Is a No-Brainer

In my first post on account-based marketing (ABM), I went over its history in the 20th century, from its humble, unsophisticated beginnings to its modern day automation. Today, I want to go over its benefits, and why—if you’re a B2B marketer—it’s…

Account-Based Marketing: Past, Present, and Future

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of…

How To Streamline User Onboarding

Great! So you made a sale. But don’t break into your victory dance just yet. Now you have to get this customer onboarded successfully. Successful onboarding is the first step to getting customers to use your product and thus stay with you. Businesses…