Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for January, 2016

4 Legal Tips for Using Customer Testimonials

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are some things you…

Landing Page Flaws That Kill Your Conversions

What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer…