Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for February, 2016

Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than

How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven,…

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when…

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing. This won’t come as a surprise to many…

Churn Rate Optimization: How to Reduce Customer Loss

CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I…