Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for May, 2016

The Ultimate Guide To Google AdWords Campaign Management

“No plan survives contact with the enemy” – Helmuth von Moltke Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with…