Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for June, 2016

Which Lead Generation Tactics Get the Best Results?

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research…

23 Must-Have Tools for Your Marketing Stack

It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer service, and boost retention rates. However, some businesses shy away from experimenting with new tools. “New technology can be scary,…

Which Marketing Channels Deliver the Biggest Impact on ROI?

A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and…

How to Create a Winning A/B Testing Strategy

Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve your conversion rate in a meaningful way. Or, worse, your new pages actually decrease your conversion rate. In your search for A/B testing…