Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for September, 2016

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey…

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Marketing with location at the…

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20% of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain…