Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for December, 2016

3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that…

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast…

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give…