Archive for December, 2016
A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics
Call it a case of too much of a good thing. Google Analytics puts a lot of data at your fingertips. It’s a mountain of metrics, and a deluge of dimensions. With it, you can drill deep down into your website visitors,…
3 Common Google Analytics Gaps You Need to Plug
Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that…
5 Techniques to Help You Truly Understand Your Customers
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform…
4 Ways Disruptive Marketing is Winning Over Customers
Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast…
A Cheat Sheet to Designing a Pricing Page that Converts
Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give…
Key Customer Metrics You Need to be Tracking (Infographic)
In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen, it’s essential to…
