Archive for February, 2018
4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence
The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time…
Announcing the Newest Kissmetrics Connection: Facebook Audiences
Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a…
97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in the Top 1%
When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your…
Is it Time to Add Video Marketing to Your Content Marketing?
Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd…
12 Growth Hacking Techniques You Can Try This Week
Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart…
Longer is Better: A 6 Step Cheat Sheet to Creating Content that Attracts 361,494 Visitors
We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you…
The 5 SEO Basics You Need to Master (No Technical Experience Required)
Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have…
How to Know If Your Content Marketing Just Isn’t Working
Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post,…
Infographic: 14 Ways to Get Backlinks Without Begging
Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years,
How to Write Meta Descriptions To Boost Your SEO
How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even…
How to Generate Leads From Webinars
Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it…
Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors
This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy…
3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up…
How Marketers Are Getting Their Message Across in an Ad-Blocking World
It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest…
Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails
Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or…
The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns
People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and…
Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to…
The Most Overlooked SEO Factor You’ve Probably Been Neglecting
SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more differing opinions you hear, the more complicated it becomes. But at…
7 Social Media Trends to Watch and Capitalize On in 2018
The trend is your friend. Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as “just” a trend, and you may be late to the…
Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content
People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And…
The Ultimate Guide to Google Analytics Resources for 2018
Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles…
10 Website Personalization Hacks to Skyrocket Your Conversion Rates
I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come…
