Kissmetrics Blog

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Archive for March, 2018

5 Ways to Create a Brand Logo For Your Company in Just Minutes

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. No matter what size your business is, branding creates trust. A strong brand creates instant recognition in the marketplace, especially amongst your customers. The bigger you build…

How Long Should I Run My A/B Test?

A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong,…

78 Link Building Resources (2018 Update)

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years…

The Kissmetrics Guide To Keyword Research

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what…

5 Hot Mobile Marketing Trends To Watch In 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that…

Content Marketing in 2018 and Beyond

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They…

2018 LinkedIn Marketing Guide

LinkedIn continues to innovate even years after launch, especially with Microsoft’s acquisition of the platform. Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. It’s more…

8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad…

Email Marketing in 2018: How Do Your Messages Stack Up?

Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to your competitors? Have you ever looked at the email marketing performance…

The Marketer’s Guide to YouTube

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending

The Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to…