50 Tools to Jumpstart Your Content Marketing Efforts

Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others.

Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. It’s time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers. Here are 50 tools to help bolster your content marketing strategy for the future:

Tools for Content Discovery & Ideas

1. SPUN for iPhone – SPUN is an app for the iPhone with a beautiful interface that curates the best of the web from millions of websites, Tumblrs, YouTube channels, online magazine and blogs.

2. Feedly – Since Google Reader has shut down July 1st, Feedly has become the best option for RSS having grown to 7 million users in recent months. Add your favorite blogs and websites to start filling up your feed with content.

3. Pulse – Purchased by LinkedIn not too long ago, Pulse is an app that serves as a RSS feed from other sources allowing users to curate based on their interests and topics of choice.

4. Quora – The popular social network is a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts.

5. Trapit – This content discovery app personalizes the content feed based on your passions and interests, designed just for the iPad. The app learns from your feedback, giving you better content each time it’s used.

6. Inbound.org – Use Inbound.org to find great content from the world of inbound marketing from other marketers, curated by the community.

7. Paper.li – Browse curated online newspapers and newsletters from millions of sources across the web. Look thru the Paper.li newsstand for staff picks of newspapers on a variety of engaging topics.

8. Alltop – Content is indexed from a variety of top publications, categorized by topics like Work, Health, Culture, Interests, Tech, People, Good, News, Geos and Sports.

9. Twitter – Search trending topics on Twitter to see what is popular worldwide or in a specific region to gain insights on what content to develop. Also search hashtags that are relevant to your expertise and industry to research what subjects of our interest to your existing audience and potential audiences.

10. Reddit – Discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web. Observing which headlines are more effective on Reddit can bring insights to the subject of your next article, infographic, video or other type of content.

Tools for Marketing & Distribution

11. Buffer – Use Buffer to schedule your content across Facebook, LinkedIn and Twitter for posting at the best times optimized for your account or at the times of your choosing. Buffer helps streamline the process of distributing content to each channel quickly and effectively.

12. Slideshare – An often overlooked tool for content marketing, create a deck to draw attention to a resource or service on your website. Like this deck on YouTube Virality, that drove 20,000+ views to the creator’s content.

13. Yoast – The best search engine optimization plugin for WordPress that helps bolster your website and its content to its full potential with all the major search engines. It simplifies the process making it easier for website owners of all levels keep their web properties inline with SEO best practices.

14. MailChimp – MailChimp is one of the easiest email marketing platforms to use to market your content to your email list. Don’t have an email list? The exclusive content your business will create and distribute using this platform will help fuel new subscribers to your email list.

15. Promoted Posts on Facebook – Facebook advertising can bolster the visibility of your content in the newsfeed far greater than it would reach on its own organically. Pay per post to get your content featured in front of a larger audience on Facebook with your fans and non-fans alike.

16. Inbound Writer – This content optimization application lets your business monitor topics of interest, understand your readers and reach your readers by providing insights on what type of content to create that match’s the passions of your audience.

17. PRWeb – Use this syndication platform to send SEO optimized press releases about your most valuable content to 30,000 journalists, 250,000 opt-in news subscribers and to the 3 million monthly visitors on PRWeb.com. The platform is easy to use and allows many effective tools to create your press release, distribute it and monitor its success.

18. Followgen – Targeting tool that allows a business to find a meaningful audience on the social web with the goal of getting your content in front of the right audience. It’s a strong fusion of a targeting system and social advertising.

19. Tweriod – Twitter tool that helps determine the best time to tweet your content for your business. The tool gets your content in front of more tweeters and comes in the form of a free simple report that outlines the best times to tweet.

20. Bundlr – Create topic pages with photos, videos, tweets, articles and more to distribute with everyone in your network. The “Bundle This!” plugin allows users to clip content from their browser as they browse, making it quick and easy to bundle your content with other quality sources of information.

Tools for Organization

21. Trello – A completely free tool for organizing everything from media to ideas on neatly organized cards. Streamline your content ideas and collaborate with your other team members by gathering votes on particular cards to have real time feedback on the best content to pursue further.

22. Evernote – Evernote is the multi-use organizational platform that’s widely known as the way to remember everything from your business to personal life. Use Evernote to keep track of your content ideas and editorial calendar from the computer or your mobile phone on the go.

23. Google Calendar – One of Google’s many helpful tools, the Google Calendar is an effective way to organize and collaborate on your editorial and production calendar for your company’s content.

24. IFTTT – Put the Internet to work for you by creating custom recipes that increase the productivity across all of your web applications and platforms by making them work together more effectively.

25. Wunderlist – Create beautiful and more importantly, powerful lists that outline your content strategy, content ideas from your desktop at work or on mobile while you’re on the go.

26. Pinterest – Use Pinterest to organize your resources, the content from others and your favorite websites for content marketing inspiration. Utilize the secret board function if there’s anything your team doesn’t wish to curate to the public.

27. Pocket – Save videos, articles and other helpful resources away to check out later. The Pocket app helps keep your favorite resources organized from apps like Twitter, Flipboard, Pulse, Zite and 300+ apps.

28. Remember That Milk – Manage all your tasks with this app that seamlessly integrates with Gmail, Outlook, Twitter, Evernote, Google Calendar and more. Think of this app as the to-do list reinvented.

29. Harvest – The time tracking tool can help keep your content marketing efforts on schedule with accurate and effective software to help make smarter decisions for your business. Understanding where your time is spent and on what tasks will help strengthen your content creation efforts.

30. MindNode – Map out your brainstorm sessions and ideas to better understand what’s on track and what’s not working for your content strategy using the MindNode app. Think about your content as ideas that merely need to be flesh out, connect the dots with this visual experience for the iPhone, iPad or Mac.

Tools for Content Creation

31. Meme Generator – If you need to add a comical spin to your content, then look to add a meme from this easy to use web resource. For inspiration, check out which memes generated by the service are gaining traction on the web.

32. Visual.ly – Create stunning inforgraphics and data visualizations using Visual.ly from their marketplace of infographic experts and designers. Explore the 30,000+ infographics already created on the website for inspiration for your content marketing.

33. Google Keyword Tool – Using the Google keyword tool you’ll be able to search for the right pairings of keywords to use in the headlines and body of your articles that are more often searched in Google. Don’t take this data as the final say on your headline, but use this info has an approximation of the search traffic certain keywords are currently receiving.

34. GIMP – Create visuals for your content using GIMP, which is a free, simplified Photoshop like software. Including images in your posts is very crucial since 40% of people will respond better to visual information than plain text.

35. Resize.it – An online image resizing tool to bring the images you’ve created or curated to the right dimensions for publishing. Resize.it is a helpful resource for non-technical users to fix their images for use in their articles, e-books and PDF’s.

36. Issuu – A visually striking tool for creating online magazines and lookbooks with both free and paid versions depending on your content needs and budget.

37. Utrak – Utrak is a tool that allows you to embed a simple web-based poll into your content. Adding a poll to your content is another way to make it more engaging for readers.

38. Embedded Tweets – Add live tweets to your online content to add credibility to a topic and interactive aspect to your article or website. Tweets display with expanded media like photos, videos, and article summaries, and also include real-time retweet and favorite counts. When embedded, Tweets are interactive and enable your readers to follow the Tweet author, and reply, retweet, favorite all directly from the page.

39. Thinglink – Tag images to make them more engaging with links to music, video, text, images, Twitter, Facebook, shops and more using Thinglink. This tool allows readers to comment on images and follow image channels of creative users. ThingLink images are also shareable, and embeddable, with a click to Facebook, Twitter, Tumblr and email.

40. PowToon – Create animated videos and presentations with PowToon to add a commercial quality experience to your original content.

41. UberFlip – Optimize your PDF’s to add social widgets, audio and video elements to make the content both interactive and measurable.

Tools for Writing

42. Contently – A platform that allows businesses to work with high-quality freelance writers that also handles the payment and management of the editorial process.

43. Skyword – This tool offers businesses different levels of content creation services with their access to 20,000 writers, as well as an exclusive partnership with Thomson Reuters for business intelligence and Bigstock Imagery for stock images.

44. Textbroker – Textbroker is a content creation service offering a quick turnaround on articles, press releases, written snippets for websites and more from a database of authors.

45. Compendium – The Compendium platform empowers publishers with the tools necessary to plan, produce, publish, promote and measure their content marketing all from one dashboard.

46. Shareist – Shareist is editorial platform for small to medium size businesses that helps with the entire content marketing life cycle. The tool helps your business capture content from around the web, easily incorporating text, links, videos, images and more. Export this content for use anywhere, such as email newsletters, and eBooks.

47. Lingospot – The Lingospot software offers automated content marketing for your website, automatically updating the content throughout your web properties. With flexible control of the level of automation to use on each of your pages, businesses can create thousands of dynamically refreshing topic pages.

48. NewsCred – An enterprise content development platform that offers businesses 2,500 sources, millions of full text articles, images and video to help bolster their content strategy. The platform also streamlines the legal and billing process of using the content owned by other publications, companies and individuals.

49. XYDO – Create and curate editorial content to meet your online and email marketing needs with XYDO. Integrates smoothly with MailChimp and Constant Contact to amplify your messaging with trending and relevant content.

50. Brafton – The Brafton platform offers content marketing, as well as search engine optimization, social media marketing and content analytics services to ensure the content created on your company’s behalf will perform well on the social web and with the right audience.

BONUS – The Best Infographics on Content Marketing Tools

The Content Marketing Landscape via Content AMP

What’s Your Content Marketing Challenge via Curata

The Content of Integrity in the Age of the Consumer via Econsultancy

What content marketing tools has your business found the most effective? Are there any tools that should be added to the list? Share your thoughts in the comments below.

About the Author: Brian Honigman is a freelance writer, content marketer and social media consultant. He’s an active contributor to Mashable, the Huffington Post, Entrepreneur, Forbes and others. Follow his tweets on all things digital @BrianHonigman.

  1. You can also try new startup http://likehack.com to get curated daily digest from your social media handpicked by people like you. It saves time you spend scrolling the clutter. And it is also good for re-using content you ever shared, liked or tweeted, because you can find it in collection of your favorites.

  2. Thanks Brian. Great post. I was familiar with only few on those.
    It will help a lot

  3. Can’t see Storify here

  4. Thanks for the list. Unfortunately, I cannot log into Memo. You have to use your Facebook account, and I receive the following message:

    “Given URL is not allowed by the Application configuration.: One or more of the given URLs is not allowed by the App’s settings. It must match the Website URL or Canvas URL, or the domain must be a subdomain of one of the App’s domains.”

    Weird. I don’t believe I’m going to say this, but too bad Meme doesn’t have a good ol’ fashioned Sign Up form. :)

  5. Awesomelicious. Just had a convo about you sir with a client. This begs to be a list.ly, which also begs to be on your next 50 – 100 list.

  6. This is a great list – it’s kind of amazing how many new products content marketing has spawned. One thing I can add — there’s another category of tools that would fit in this list: content marketing publishing platforms — products like LookBook and Pressly, to name a couple.

  7. Dinesh Dhiman Jul 02, 2013 at 7:46 pm

    Excellent content… it just blows me over..

    Nearly overwhelming collection!

  8. Personally, I love NYAMNYAM . My CTR is up about 65% since using it.

  9. Helpful post and I like how you have segregated each section with a list of tools.

    I’d like to add Brightpod.com to your “Tools for Organization” – seems like you have mentioned mostly general-purpose pm tools out there. Brightpod is designed for marketing teams :)

  10. Excellent Brian,

    This is going to be a formidable list in my arsenal. Thanks a lot.

    Ashok

  11. Some more tools that use the same Kanban style as Trello:
    Pipedrive – (http://pipedrive.com) – for sales pipeline
    Breeze – (http://breeze.pm) – more general project management

  12. Really nice post guys !

    You may also add KaPost (http://kapost.com/) in the Content Creation Tools section. It has become a bit pricey but looks cool !

    Max

  13. Thanks for featuring http://www.PowToon.com. Much appreciated!

  14. Uh, there’s a lot of stuff i have to check! It’ll be a loong night :)

    Thanks for the tips, really useful!

  15. Very informative and helpful post. Always a big fan of tools. I think the real strategy when it comes to all the tools out there is not to use what works best for everyone else, but being able to find out what works best for you and maximizing the potential – which is why I like the variety here.

    • Hi Nate, that’s definitely the right approach. It isn’t about using every tool, but knowing the breath of tools available to suit your needs with the best tools. Thanks for reading!

  16. Hi Brian!

    This is an awesome list. Have you checked out Scoop.it? It’s a discovery tool as well as curation publishing platform. Would love to see it on a future list!

    Ally

  17. Thank you for including Textbroker in the list! We’re a big fan of KISSmetrics too!

  18. Robert Connor Jul 03, 2013 at 5:24 pm

    Very nice list will book to for future reference thanks guys!

  19. This is something new for me thanks brian for sharing.

  20. KISSmetrics is one of the few companies I know that has invested in heavily content marketing and you guys are doing great. I keep coming for more. Oh, and I share too. You guys rock.

  21. This is a great list. I added quite a few of these to my arsenal. Now it is just a matter of figuring out which ones are going to be the most useful. :) Thanks for regularly producing useful and insightful information. Many of us here at Dotcomjungle read your posts regularly and find them helpful. Thank you and keep it up!

  22. Matts Cutts uses Workflowy… So I thought I’d try it. Pretty cool tool to stay on top of things!

  23. Wow! Thats an exhaustive list.. Very helpful too! Thanks!

  24. Excellent list! Minor typo: Remember *the* milk (says “that”)

  25. Thanks for sharing great content campaign tools. Its really helps for content related marketing. I actually looking for this. Right time i found this article with great tools resource.

  26. Kapost – content management
    Videoscribe – video creation
    SnspApp – polls, surveys that embed in web
    Brainshark – taking ppt up to the next level

  27. Amazing list! I’m a huge fan of trello and evernote.

    In addition to those tools, alternion and buzzbundle are awesome ones when it comes to managing social media sites and sharing contents.

  28. It’s amazing that you made ​​this list, I would love probrarlas all, but what do you recommend that I can use for all traffic to my blogs, I am currently using one on my blog, you might like to know. thank you!

  29. As an addition: we use Invantive Vision to manage the individual tools; it allows easy registration and management of offline and online content marketing. Mostly focused on global B2B marketing.

  30. Wow, great list, there’s a bunch of tools I havent tested, thx for sharing them, I am sure this post will get a lot of new traffic, since it was posted as one of the best 2013 posts of the year, I already bookmarked it as “Best of 2014″. Time to play with all these new tools. :)

  31. Hi Brian, this is extremely useful list! As a content marketer I’d like to add my two cents to the “Tools for Marketing & Distribution”. I work in PressPad which is a digital publishing platform. Simply speaking we do magazine apps and our publishers enrich them with their own content. To the point. Day by day we see more companies use digital publishing on mobile devices as their content strategy, to open mobile channel with almost zero money investment (because we offer magazine apps for free if the magazine costs money and take fee from magazine’s revenue).

  32. These tools are exactly what im lookin for. Tks so much

82 comments

Please use your real name when commenting. Otherwise, your comment may be deleted.

← Previous ArticleNext Article →
Buffer