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50+ Resources for Getting the Most Out of Google Analytics

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

For Beginners

The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

  1. Google Analytics for Beginners – Social Media Examiner’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports – This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Tips & Tricks

If you’re already fairly familiar with Google Analytics and you’re ready to dig deeper and learn more about how to make use of the information that is available to you with Google Analytics, this list of tips & tricks is for you.

  1. Google Analytics Tips for SEO – This posts looks at how to use some of Googles new features for Search Engine Optimization.
  2. 8 Useful Google Analytics Tips – This is a great list of tips for someone who has been using Google Analytics and is ready to take it to the next level and/or overcome some of its shortcomings.
  3. Web Analytics Demystified – While this post isn’t about Google Analytics specifically, it is a great primer on understanding how to use the data presented by Google Analytics and it uses examples and screenshots from Google Analytics for many of the descriptions.
  4. You Cut Quite a Profile – A guest post on the Google Analytics Blog about how to set up multiple profiles in order to filter down certain segments of your data.
  5. 5 tips for using Google Analytics – A quick set of tips for getting more out of Google Analytics.
  6. 3 Quick Tips to Tag and Track with Google Analytics – A great post on how to segment, track, and tag site visitors.
  7. Google Analytics Tagging Demystified – A how-to post on the use of tagging in Google Analytics.
  8. 5 tips for getting the most out of Google Analytics – Another quick set of tips for getting more out Google Analytics.
  9. Get the most out of your Google Analytics – This post gives you an overall idea of what Google Analytics can tell you by asking some simple questions and showing you how Google Analytics can help you answer them.
  10. Getting More out of Google Analytics Goals – A post on the importance of setting up goals in Google Analytics and how to do it.
  11. Goal Setting Example with Google Analytics – Another post on setting goals in Google Analytics.
  12. Getting the most out of Search Log Analysis and Google Analytics – A post that explains what “Search analytics”, search log analysis and clickstream analysis are and why they are so important.
  13. How to analyze results in Google Analytics – As the title suggest this post looks at how to analyze the data that Google Analytics provides.
  14. Top Tips for Using Google Analytics – Another quick set of tips for getting more out of Google Analytics.
  15. Google Analytics Tutorials: All Together – A list of several video tutorials that include some of the more advanced features of Google Analytics.
  16. Google Analytics Tip: Learn How They Found That 1 Page – This post will tell you how to find out how visitors found a single page on your site, which can be useful for figuring out why traffic on your site may have spiked on a certain day, for example.
  17. Install Google Analytics Site Search In 5 Steps – This post shows you how to set up the Site Search feature in Google Analytics, which will allow you to analyze your internal search phrases as opposed to those from search engines.
  18. Google Analytics Site Search: Working with the Data – A follow up to the above post that explains the data from your internal site searches.
  19. Google Analytics Videos on YouTube – A list of official Google Analytics videos that are on YouTube from the Google Analytics Blog.
  20. Advanced Use of Google Analytics and the new interface – A great post about some of the more advanced uses of Google Analytics.
  21. Google Analytics Tutorial Part 2 – A follow up to the above post that answers questions posed to the author.
  22. Tracking social networks with Google Analytics using filters – This post shows you how to set up a filter that will allow you to look at visits from various social networks.
  23. The Huge Collection of Google Analytics Tips – A long list of Google Analytics tips and tricks.
  24. Advanced Google Analytics: Conversion Goals (Part One) – This is the first in a series of posts about advanced uses of Google Analytics. This post covers how to setup and define goals.
  25. Advanced Google Analytics: Conversion Goals (Part Two) – This second post shows you how to set up funnels in Google Analytics.
  26. Advanced Google Analytics: Conversion Goals (Part Three) – This third post explains how to track “things that don’t have a distinct page view associated with them.”

Plugins, Hacks & Additions

Want to learn how to get even more out of and extend Google Analytics by extending it with third party plugins, additions and hacks? This list of links is for you.

  1. The Ultimate Google Analytics Plugins, Hacks and Tips Collection – A long list of links and descriptions regarding ways you can get more out of Google Analytics.
  2. Using MooTools to Instruct Google Analytics to Track Outbound Links – Shows you how to use MooTools to track clicks on links to other sites from your site.
  3. Use jQuery with Google Analytics to Track Clicks on Outgoing Links From Your Site – Shows you how to use jQuery to track clicks on links to other sites from your site.
  4. 4 Tools to Get More from your Google Analytics – A list of 4 scripts that can be used to enhance Google Analytics using the GreaseMonkey Firefox extension.
  5. How to track downloads in Google Analytics automatically – A post on how to track links to documents and outbound links.
  6. Google Analytics on iPhone – Shows you how to get your Google Analytics data to display on your iPhone using an web-based application in development by a German developer named Sergej Mueller.
  7. 7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About – Links to scripts, plugins and reports gleaned from a Google event that the author attended.
  8. Google Analytics for WordPress – A plugin for adding Google Analytics to your WordPress blog.

New & Advanced Features

In October 2008 Google started to release enterprise-class features to Google Analytics. Some of these features include Advanced Segmentation, Custom Reports and Motion Charts. In November 2008 Google also announced a simplified solution for tracking Flash content. The links below will introduce you to these features and show you how you can use them.

  1. More Enterprise-Class Features Added To Google Analytics – A post from the Google Analytics Blog that introduces the enterprise-class features that were added to Google Analytics in October 2008.
  2. Google Analytics Releases Advanced Segmentation: Now Be A Ninja! – A very detailed post on how to use the new Advanced Segmentation features in Google Analytics.
  3. A/B Testing in Google Analytics – Describes how to run an A/B test in Google Analytics.
  4. Using Cohort Analysis – Want to know how to use that Cohort Analysis feature? This post will help.
  5. A deeper look at Advanced Segmentation – Another detailed post about the new Advanced Segmentation features directly from the Google Analytics Blog.
  6. The new features are now available in your account! Let’s take a deeper look, starting with Motion Charts – The Google Analytics Blog takes a detailed look at the new Motion Charts feature in Google Analytics.
  7. Motion Charts in Google Analytics – A video presentation demonstrating the new Motion Charts feature.
  8. Google Analytics Benchmarking: Tutorial, and Things that Make You Go Hmmmmm… – A humorous, yet very useful post on how to set up and use Google Analytics Benchmarking feature.
  9. Make a date with data in Google Analytics – While not yet fully implemented, Google has integrated Google AdSense data into Google Analytics and this post from the Google AdSense Blog describes this new feature.
  10. Google AdSense Reports to Appear in Google Analytics – A series of screenshots showing Google AdSense data that has been integrated into Google Analytics. This was posted when there was still some speculation around Google releasing this feature, but the screenshots show you what this new feature looks like.
  11. Want to track Adobe Flash? Now you can! – Here is the announcement from the Google Analytics Blog regarding the simplified solution for tracking Flash content that they released in November 2008.
  1. That’s one helluva a list there… I shall certainly include this in my next round of posts on GA – and thanks for the luv… The new segmentation and custom reporting are a needed improvement.

    One again, great post!

  2. Rajeev Edmonds Dec 27, 2008 at 3:27 am

    This collection will require weeks to finish. The tutorials related to ‘Filters’, ‘Goals’ and ‘Advanced Segmentation’ are excellent.

  3. Good post! I gave you a SPHINN and will add this to our company site for Google Analytic Resources! My #1 wish for Google Analytics is an interface to Microsoft Excel for reporting.

  4. Great list, I look forward to testing out a few new things

  5. Geno Prussakov Dec 29, 2008 at 8:03 am

    Amazing list! Thank you for putting something like this together!

  6. Thanks for the really comprehensive post on Google Analytics. It pretty much sums up everything a person wants to know about GA. And thanks to @websuccessdiva for the link!

    Best Wishes,


  7. Vanessa Pagan Dec 29, 2008 at 7:35 pm

    this is a great list for all things google analytic! must bookmark and retweet.

  8. Wow, its gonna take me a while to go through these resources.

    Good job guys, keep up the good work!

  9. Excellent list!

  10. that sure is a big and useful list. thank you so much for taking the time to post it up!

  11. Amazing post! It’ll definitely help many in using Analytics to the next level.

  12. Wow, lots of great resources here. Should keep me busy for a while. Thanks.

  13. Vitaliy Levit Dec 30, 2008 at 8:18 pm

    That is a hefty reading list — awesome job on the compilation.

    Now if only there was something similar for Adwords, Adsense, Webmaster Tools, etc…

    Keep up the good work!

    Vitaliy Levit
    Columbus, OH SEO

  14. Nice collections these are really useful and helpful links

  15. great list, you just need the option to rate each link, some of these resources are better than others. Overall a great list!

  16. This is a very informative and educative collection of GA resources!

  17. Paul McMaster Mar 07, 2009 at 8:18 am

    Great list of resources I must implement them on my site


  18. Awesome links, must get a good hunt through some of these and brush up on my Google Analytics skills.

  19. Great list, Point 7 about using Google Analytic’s new features for search engine optimization is new for me, advanced segmenting is something I’ll be learning more about. Thanks.

  20. Thats a Great List, Im about half way through and am thoroughly impressed. Ive just started with analytics and these have definitely helped so far. Thanks and keep up the great resources!!

  21. A lot of great info and ideas about all the useful resources of Google, thank you so much for the words of wisdom through this post! Cheers;

  22. Michael Sweigart Jul 29, 2010 at 6:10 am

    We have been using Analytics for years, and always find new things to learn.

  23. I recently started using Google Analytics, and the vast amount of statistics this tool provides have left me confused! So, I have decided to learn more about Google Analytics, and I have found this list of links to be very comprehensive and helpful.

    The info and links for Beginners is exactly what I need, I will start there and continue to learn more. Thanks!

  24. Google Analytics is really a worthful site having a variety of resources and proviing useful tips

  25. The info and links for Beginners is exactly what I need, I will start there and continue to learn more. Thanks!

  26. Ricardo Tayar Oct 28, 2010 at 5:11 am

    Very good compilation of Google Analytics resources. Thanks!

  27. through google analytics gets a clear idea about other websites. The graphs shown will be very helpful

  28. I’m agree with you…Google Analytics is a very useful free tool for tracking site statistics. For most users.I’m personally use Google analytic…it’s very good…

    • Definitely. When it comes down to tracking basic traffic and geographic location, GA is a fantastic tool to use.

  29. Well these points are awesome, Google Analytic’s new features for search engine optimization is new for me, advanced segmenting is something I’ll be learning more about….

  30. Hello there! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!

  31. My initial answer to the pop question of Do I use GA was “Yes” but the fact is I don’t use it to the extent I should because I don’t really understand all the statistics. Thanks to your post I will have a much better understanding. Bookmarked.
    Thanks Derek

  32. Thats a Great List, Im about half way through and am thoroughly impressed. Ive just started with analytics and these have definitely helped so far. Thanks and keep up the great resources!!

  33. You are no doubt a GA convert. Is there any substance to the claim that by using GA it is just another way of Google acting as Big Brother connecting all you sites and all your work together and being able to better monitor you.

  34. Enlightening the world, one helpful artilce at a time.

  35. great list, you just need the option to rate each link.

  36. Wow… Thanks for that Neil and team. Wanted to ask one thing.. Though it’s only a change of interface, how do you see the new Google Analytics interface… There are a few new metrics included in to it…

  37. Great collection of resources, thanks for sharing. Google’s new Analytics gives you even more options than ever before and in turn can be even more confusing for the newbie!

  38. Wow, I’ve never knew there is so much to do with GA. I’ll make sure to check out all presented resources, thanks!


  39. Great Work Team! Awesome collection of Info. It helped me to understand GA in better way than Google’s official site.


  40. Portes Sevilla Mar 20, 2012 at 4:08 pm

    Google Analytics is a great software but you have to learn very well all the options. Especially the choice of location.

  41. This is a best work that by sharing this excellent and amazing information, this blog is going to be brilliant resource to get knowledge.

  42. Have been searching the web for info on Google Analytics, one site all these tutorials I need. Now my search is over.
    Thanks for all the Great info, Well Done

  43. Great list,

    Could you do something similar for uses for Excel in SEO.

    I use it intensively at the moment but I still think there’s so much I could get out of it !!

  44. The nature of this post is really great but many of the articles date back to 2008 and I found a link where the domain is up for sale. Any chance of an update? Thanks.

  45. Some excellent tips here, definitely will go through. I am an intermediate level at Google Analytics and need some good tips especially with data and AB testing.

  46. Nigel J Linton Dec 12, 2012 at 10:17 am

    Can’t believe i’ve only just found this post – just come through from the SEOMoz post about getting technical. Definitely some good tips in here :)


  47. Thanks for the info. Analytics is a great tool once you know how to use all its features

  48. Just a brilliant list, thank you for sharing. I’m 16 days into it and still on number 7 :-)

  49. You are amazing Kristi :-)

  50. Thanks Neil for this tutorial. I had a question to ask though. Is Omniture a better tool than Google Analytics. Because I have heard that it gives better data analysis than Google Analytics. I haven’t used Omniture, so if you could shed light on the same, it would be great.

  51. You can not be a better webmaster without understanding Google Analytics.

    • Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available – and it’s free for anyone to use.

  52. Wonderful post. Hope you can also compile a list of best books for Google Analytics users.

  53. I’m overwhelmed with the resources I’ve found here, but I’m happy I stumbled on this. I’ve been using GA since 2010, but for traffic monitoring purposes only. I haven’t using other data, analyzing them for potential website improvement and even profit. Very helpful, indeed…

  54. Your blog is extremely informative. The subject, which an individual highlighted above, is incredibly informative. Thanks pertaining to sharing this type of information with us. It is extremely useful for anyone to exercise routine. Best regarding luck in the future blog threads.

  55. Thanks for that cool list of links – so i can save 30 bucks on buying a book on all that stuff :-))

  56. Alfons Bemmel Jun 07, 2013 at 5:50 am

    Finally found you. What a great resource!
    Now I’ll be able to make more sense of Google Analytics and use it more efficiently.



  57. Alice Cornelios Jun 22, 2013 at 3:36 am

    Thank your so much for this post. This is helpful indeed, I have just recently signed up with Google analytics and I am not pretty sure what to look for with the data presented. All I know that it is good for SEO that this is post tells the rest of the story. Thanks you so much once again.

  58. I have been thinking about activating Google analytics for my site. We cannot just simply rely on seo experts in giving us updates and these post is amazing an all-in-one package to help me understand how to use this tool. Thanks.

  59. This collection of links and resources is exactly what I was hoping to find. Thanks for the time and effort it took in putting something like this together.

  60. agree with Phil Ryan that This collection of links and resources is exactly what I was hoping to find. Thanks for the time and effort it took in putting something like this together…

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