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67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.

This article will show you 67 tools you can use to start growing your email list today.


Whether you hate them or love them, there’s one undeniable fact about popups – they work. Case study after case study proves that if you want to grow your email list, put a popup on your blog.

Here are 10 popups that will help you collect emails.

1. PopUp Domination: One of the most popular popups on the web. It is both a WordPress plugin and standalone software that enables you to place it on any website platform you choose.

1 popup domination

2. OptinMonster: Lets you place opt-in forms in a variety of places on your blog, including floating footer bars, slide in sidebars, and full page covers.

2 gary vaynerchuk

3. Thrive Leads: Gives you the power of traditional popups, includes regular opt-in forms and squeeze pages, and integrates with Facebook.

3 hollywood secrets

4. Bounce Exchange: A popup that appears only when your readers intend to leave your site. For instance, when your readers hover over the back button, the popup appears, prompting them to enter their email address.

4 bounce exchange

5. Pippity: A WordPress plugin that allows you to make beautiful popups in minutes.

5 if you enjoy this post

6. Ninja Popups: An inexpensive WordPress plugin that allows you to create a professionally designed popup to get readers to sign up for your newsletter, get coupons, and increase social media visibility by locking content until your readers share your blog.

6 suspendisse

7. Viral Optins: As its name suggests, this popup contains a viral component. After a reader enters their email address, they will get your freebie when they invite more friends to join your email list.

8. List Builder: A free popup WordPress plugin from the folks over at AppSumo. List builder enables you to capture your reader’s email address when you have their attention, and it currently integrates with MailChimp and AWeber.

7 ok dork

9. Pop Over Plugin: A WordPress plugin that allows you to create professional-looking popups.

10. WordPress Popup: A WordPress plugin that allows you to create professional-looking popups.

Unobtrusive Popups

Let’s say you’re still completely against popups. You’re not alone. There is an entire segment of tools that bill themselves as “anti-popups.” These are tools that appear in front of your readers without obstructing their view of your content.

11. Unpop: A WordPress plugin that pops up in a place on your blog that grabs the attention of your readers without blocking their view of your content. (Disclaimer: I helped launch Unpop last year, though I am no longer affiliated with the product.)

8 unpop

12. Drip: One of the new kids on the block. Not only can you create an email opt-in form that will be placed out of the way, but Drip is an entire email auto-responder service.

9 get more survey responses

13. Slide In: An easy marketing tool that allows you to create messages that slide in and show themselves to your users at the exact moment you pick.

10 wpwudev

14. Sleeknote: This paid tool allows you to put a popup form to promote eBooks, content upgrades, discounts, etc. Sleeknote comes with integrations and analytics.

sleeknote small email signup box

15. Optin Footer: This beautiful plugin makes it easy to create a popup that appears across the entire footer of your blog or website.

12 freedownload

16. Hello Bar: A free optimization tool that allows you to show a message to your visitors. It appears at the top of your blog or website. You can send your readers to a landing page where you can capture their email addresses.

13 quicksprout

17. Viper Bar: Similar to Hello Bar, Viper Bar appears at the top of your blog or website and allows your reader to enter their email address within the bar.

14 viper chill

18. Foobar: Similar to Viper Bar and Hello Bar, but it has more of a billboard feel to it. You can create scrolling text, insert multiple messages, and link to various landing pages.

15 foobar

19. Dreamgrow Scroll Triggered Box: As your reader scrolls down the page, this plugin will appear to grab their attention, but it won’t conceal your content. You can customize the look, feel, and message of the plugin.

20. Welcome Gate App: A cross between a popup and a squeeze page (and not as aggressive as either). A welcome gate redirects readers to the plugin when they visit your blog’s home page. Readers can choose to enter their email address, or skip it altogether.

17 mixergy

Update: This product is no longer available. Qualaroo may be a suitable alternative.

21. Feature Box Plugin: Made famous by Derek Halpern of Social Triggers. It is a form you insert at the top of your blog. Generally, the Feature Box allows you to add more information than you can put into the Hello Bar or Viper Bar.

18 lorem ipsum

Additional Apps and Plugins

Besides popups, there are several additional apps and plugins you can use to collect emails from your visitors and grow your list.

22. upPrev: As your reader scrolls through your article, this plugin creates a slider that appears in the lower right or left corner of your blog. This concept was made famous by The New York Times.

19 this is a div

23. Subscribe to Download for WordPress: A WordPress plugin that allows you to create subscription forms, deliver your freebie, and manage your subscribers directly in your WordPress admin panel.

20 want this freebie

24. Subscribe by Email: A wordPress plugin that allows your audience to easily subscribe to configurable, personalized, clean, regular HTML digest emails without having to purchase a third party email provider.

21 subscribe via email

25. Thesis Theme Feature Box: If you have the thesis theme, then you can create a feature box using this code.

26. LeadBoxes: Allows you to create an opt-in box anywhere simply by adding a link.

22 leadbox in action

Once you click “click here,” the opt-in box in the picture below appears.

23 get fresh content from us

27. Scrolling Side Bar: If you have a blog with a side bar, chances are you probably have an ad leading to a landing page. One way to get more attention to the ad is to have it scroll down the page as your reader continues to read your content. (Note: I couldn’t find a widget or plugin, so I’ve linked to some code that will enable you to create the sidebar.)

28. MailOptin: A wordPress plugin that allows you to create subscription boxes that you can place anywhere on your blog or website.

29. Gravity Forms: You can create advanced forms for WordPress sites that integrate with your email service provider.

25 form editor

30. Comment Redirect: When commenters make their first comment, redirect them to a page of your choice. After they leave a comment, you can ask them to subscribe to your email list in order to receive future updates.

31. WP-Leads: This plugin seamlessly integrates the WordPress registration and commenting processes with the web’s most popular lead management tools, such as MailChimp, Constant Contact, and

32. AWeber Webform Widget: Allows you to install an AWeber web form on your WordPress blog and lets visitors subscribe to your list when commenting or registering on your blog.

33. OptinSkin: Create professional-looking sign-up forms and social media buttons. OptinSkin comes complete with an analytics package that includes split testing so you can optimize your conversions.

26 did you enjoy this article

Online Contests and Giveaways

Due to their viral nature, having a contest or give away is one of the fastest ways to grow your list and your brand. Here are 4 tools that will allow you to quickly set one up.

34. Rafflecopter: Allows you to create contests and giveaways you can host on your blog and on your social media platforms. Rafflecopter has a viral component where contestants can get their friends to join the contest.

27 3 rafflecopter shirts

35. Wishpond: Wishpond has a tool that allows you to create contests and promotions that enhance the experience for your fans.

36. PromoSimple: For those just getting started with contests and giveaways, PromoSimple might be for you. They focus on getting you up and running as easily as possible.

37. Giveaway Tools: This giveaway tool is free to use.


Your blog and website aren’t the only places where you can grow your email list. Email and Facebook go together like peanut butter and chocolate. They’re the perfect match.

Below are a few Facebook tools that will help you grow your email list right from your fan page.

38. ShortStack: A custom iFrame tab-designing tool that allows users to create custom Facebook tabs by using widgets for elements such as blogs, videos, newsletters, Twitter, and more.

28 facebook shortstack

39. Heyo: A drag and drop Facebook contest platform where you can drive engagement, capture emails, get likes, and convert sales.

29 heyo facebook

40. PageModo: A do-it-yourself solution for customizing Facebook business pages. Users can create a professional, custom business Facebook Page for free without design, graphic, or coding skills. Because it is free, there are limitations to its customization.

41. Thunderpenny: Allows you to create a static HTML custom app for free in no time.

42. WooBox: Stands out with its a la carte pricing. You can create a free static HTML tab to collect emails. You get full customization of the app and only pay for what you use, such as contests, coupons, and deals.

30 woobox facebook

43. Vocus (Formerly NorthSocial): The landing pages and apps from Vocus are integrated with their entire marketing suite.

44. Clickappy: You can start running contests and sweepstakes, and collect email addresses for just $2.99 a month.

45. Join My Mailing List: This tool is for Constant Contact customers. They can connect Join My Mailing List to their Facebook page to entice people to sign up for their mailing list straight from their Facebook page.

46. TabSite: Allows you to create custom welcome pages and tabs with deep levels of content right within Facebook. You don’t need coding experience to create and customize your pages. TabSite provides you access to a simple content editor to add content, images, coupons, links, and more.

47. Social App Tool: Allows anyone, no matter what their skill level, to create and build viral Facebook applications.

48. ActionSprout: Rather than relying on like, share, and comment, ActionSprout allows you to connect with people around 25 unique actions, including endorse, congratulate, suggest, and volunteer.

Landing Pages and Coming Soon Pages

Landing pages are the backbone of any email marketing effort. The tools listed below will help you create professional-looking landing pages without having to write code.

49. OptimizePress: More than a landing page, OptimizePress is a WordPress theme that enables you to create entire websites focused on collecting email addresses. OptimizePress is extremely helpful for those who wish to create membership sites.

50. LeadPages: If you’re looking for an easy way to create and manage multiple landing pages, sales pages, and webinar registration pages, then LeadPages is the tool.

31 7 surefire

51. Unbounce: This is a popular software that gives you the power to create, publish, and optimize landing pages without doing development. Unbounce has a heavy emphasis on customization.

32 mixergy

52. Instapage: Allows you to get started with a professional-looking landing page without breaking the bank.

33 your headline

53. Launchrock: You can create a “coming soon” page with a viral component. It has the social widgets, and you can create viral loops through referential links.

34 shelflet

54. Clickthroo: Clickthroo is a little more expensive than the other tools; however, they differentiate themselves with their unparalleled level of service. They provide software and consulting services.

35 ultrawhite

55. PageWiz: An all-in-one landing page tool that allows you to get professional landing pages up and running in no time. As with the other tools, no design or programming experience is needed to get started.

36 your great headline

56. KickoffLabs: KickoffLabs positions itself as the lead generation solution. It offers both landing pages and a built-in email marketing solution so you don’t have to purchase another service provider, and it offers sign-up widgets and viral contest features designed to grow your audience.

kickofflabs example

WordPress Landing Page and Coming Soon Plugins

Many of the WordPress plugins mentioned below are free. However, they offer fewer customization options than their stand-alone software cousins.

57. Launcher Theme: This free theme is responsive and comes with a countdown clock. You can make the rocket ship move by hovering your mouse over it.

37 launcher theme demo

58. My Blue Construction: If blue is prominent in your brand’s color palette, then this free under construction theme is for you.

38 my blue construction

59. WPLauncher: A free premium WordPress theme that is simple and has a single purpose: to provide an attractive, customizable domain parking theme for WordPress users.

39 wp launcher

60. Felice Theme: A free responsive theme that comes complete with a progress bar so your visitors can follow the progress of your website construction.

40 felice and co

61. Under Construction: This theme from Themes Kingdom is fully responsive, allows customization, and comes with a countdown clock.

41 time to launch

62. WPChimp Countdown: A responsive theme that provides a coming soon landing page and allows visitors to subscribe to a mailing list.

42 tell visitors when you will launch

63. Launchpad: A WordPress plugin that allows you to set up a beautiful pre-launch landing page to let users know what you’re launching and when you’re launching it.

43 launchpad

64. Ultimate Coming Soon Page: Simple and flexible, the Ultimate Coming Soon Page plugin works with any WordPress theme you have installed on your site.

44-saas theme

65. ThemeFuse: The ThemeFuse Maintenance Mode is a coming soon plugin that enables you to inform your users when your new website is going to be live while you are working on building it.

45 ypsilon

66. WordPress Landing Pages: This landing page plugin gives site owners the ability to monitor and track conversion rates and to run a/b or multivariate split tests on landing pages to increase lead flow.

And Finally…

67. Newsletter Signup : This plugin allows you to add various ways for your visitors to subscribe to your email list. Newsletter Sign-Up is most known for its “Sign-up to our newsletter” checkbox at the WordPress comment form where your commenters can easily join your email list.

Are You Still with Me?

These 67 tools should be enough to get you started. Do you have a favorite email marketing tool that you think the rest of us should use? If so, let us know in the comments section below.

About the Author: Greg Digneo maximizes your B2B sales through email marketing campaigns that your customers love to read.

  1. Jonathan John Apr 22, 2014 at 6:49 am

    I’d love to see on this list. Glen Allsopp’s plugin is fantastic.


    • Hey Ryan,

      Thanks for this. I looked for a plugin and couldn’t find one. Looking forward to giving this a try!

      • I’m using Elevatr, which is a great alternative to OptinSkin. You might want to have a look.

        Great list!

    • Jonathan, thanks for adding that to the list. We’ll have to check it out.

  2. Thank you so much!. Very useful List.

  3. Darcy Grabenstein Apr 22, 2014 at 7:12 am

    Thanks for all the resources. However, I’ve got a resource for you… Elements of Style. Case in point, your lead-in from your own email (“their” should be “they’re” and “some marketing expert is” should be “marketing experts are”:
    “You know their right, don’t you? Everywhere you turn, some marketing expert is….”

  4. Great list, I have thought about putting a pop up on specific pages of my blog to see how well it works. It might be something I try this week to run a little test.

  5. To keep wordpress widgets “sticky” in a sidebar so they scroll down the page when the reader scrolls you can try the free Q2W3 Fixed Widget plugin. It works great! (no affiliation – we just like the plugin!)

  6. Neil can we get some SF love for targeted incentive based popups. They are up to 4x’s more effective at capturing emails over traditional email newsletter signup modals. Here’s our recent case studies:

    • Erik, definitely will keep you in mind for the next post. Thanks for the comment :)

  7. Benoit Destresse Apr 22, 2014 at 2:13 pm

    Thank you for this very usefull article !

    A lot of great tools there. I’ve been using woobox for sweepstakes on facebook it works extremely well. And of course mailchimp for emailing.

    Skinkin “fashion for electronic devices”

  8. Unless I really want to see the page PopUpDomination makes me leave the page. I am at home, I am surfing the web, and now someone wants to make me see their pop up. I usually leave; it is too intrusive.

    • Hey Mark

      Have you tried some of the less intrusive tools yet? I’d love your opinion if you have.

    • Mark, thanks for sharing your thoughts on pop-ups. I think if done subtly they can achieve great results. We look forward to hearing more from you :)

  9. Excellent post, Greg. Its really helpful when you compile all of the awesome resources for a particular action into one blog post. Its wonderful because it helps us to compare & choose between the recommended products. Living in an information overload, a lot of marketers get bogged down on how to focus & concentrate their efforts. So, thank you for making life a little bit easier.

    General question: at what point do you think the chase for getting people’s emails affects the user experience?


    • Hey Hazza,

      Thanks for reading. I know if there is a specific answer to your question. But a few things to keep an eye on.

      If you keep adding new ways to collect emails and the number of subscribers relative to the amount of traffic drops, then that might be something you want to test.

      Also, if you keep adding new tools over time and traffic starts to decrease, that might be a sign that you’re exhausting your readers.

  10. I would add wp lead magnet.its a great plugin especially its exit intent feature is is no longer available but it is one of the best ones

    • Abdul, it’s a great tool. I have had experience using it as well. Thanks for the reminder :)

  11. Karen Melendez Apr 23, 2014 at 4:16 am

    Excellent article, enjoyed reading it.

  12. Aaron Zakowski Apr 23, 2014 at 4:48 am

    Great list. We’ve been using OptinMonster for a few months and we’re getting great results.

    Another category of tools for capturing emails should be email forms inside videos. For example, Viewbix’s customer video players allow you to put an email form directly inside your videos (either at the beginning, middle or end of the video). Conversion rates are usually very good because the email form appears right in the video player where the viewer is focusing his attention.

  13. Greg, That’s one awesome list. Thanks for including Feature Box plugin. We’re most likely going to try few of these tools, especially LeadPages.

    Good work! (Y)

    • Hey Syed – No problem. Let me know some of your results when you get done trying them out.

  14. WOW! This is a great list. Many of these are exactly what I’ve been looking for. Can’t wait to start working with them. Thanks for the fantastic, comprehensive article.

  15. Great list but a lot to digest. Can anyone recommend what you think is the best option for a non wordpress email subscribers popup for an Ecommerce site?

  16. Hi Greg!

    Great post with a lot of awesome resources. I would like to add one excellent tool to your list that will help people to build Landing Pages in a easy way.

    Check out you can try any plan with the 30 day free trial.

    If you could include us in your list it will be a honor for us :).

    Thanks in advance and great post!

  17. These are all the same thing over and over again. A subscribe form in different areas of the page. Nothing new or creative here…

    • Hey Dan – Thanks for the feedback. What is your favorite tool to build your email list?

    • Dan, thanks for the feedback. Do you have any other suggestions on how to grow an email list?

  18. Awesome list!

    Thanks for sharing Greg!

  19. Some of them are the same. But thank you for this great list! ^^

  20. Hi Greg, it would be great if you can include PadiAct ( next time. It will be a honor.


  21. there’s too many, i can’t choose which one is best! :-p

  22. Still not convinced on the pop-ups. I generally hate them and wish my pop-up blocker blocked them all. I do like many of the other options. Thanks for list!

  23. Wow. So many…. Thanks for this. I am not sure how I feel about pop-ups, but there seems to be heaps from which to choose. Looking forward to investigating them

  24. Wow, this is one heck of a list, great roundup! I love learning about the features of the latest plugins and pop ups. And the comments are just as helpful. Thanks!

  25. This is an amazing list of tools. I am simply going to bookmark it to share with my development team, and then with marketing team to ready something awesome using this information. (Y)

  26. Wow! impressive list indeed, You could have done 20 or 30 tools, but this is 67 helpful tools.. Amazing…

  27. Great list!
    I’m happy to add the Coupon Pop:
    A simple yet powerful tool for online merchants looking to increase their fan base, email list and sales!

  28. What an incredibly comprehensive list! I’ve never been one for any kind of pop-up, but I’m interested in learning about some of the ones you’ve mentioned. Thanks for putting this together!

  29. Thanks for posting this article., A powerful tool which help us in marketing strategy.

  30. Do you have any suggestions on how to make an elegant form that embeds below blog posts!

  31. Now that is a truly awesome list – I learned a few new ones that I hadn’t heard of before. Great job – thanks!

  32. You must have added one after you wrote the article because you go back and forth between 66 and 67…

    • Jeremy, good eye. We are always modifying the article to make sure we provide the most relevant tools :)

  33. “Your email list is that the heart of your selling strategy. once you write a journal post, the individuals on your email list are going to be the primary to scan it. once you have a webinar, the individuals on your list are going to be the primary to check in. And, once you provide a brand new product, the individuals on your list are going to be the primary to undertake it.

    This article can show you sixty seven tools you’ll use to start out growing your email list these days.

    [Here simply ar the most sections and list of tools].

    Here ar ten popups that may assist you collect emails.
    1. PopUp Domination – a pair of. OptinMonster – three. Hybrid-Connect – four. Bounce Exchange – five. Pippity – vi. Ninja Popups – seven. microorganism Optins – eight. List Builder – nine. Pop Over Plugin – ten. WordPress Popup.

    Unobtrusive Popups
    Let’s say you’re still utterly against popups.
    There ar tools that seem before of your readers while not obstructing their read of your content.
    11. Unpop – 12. Drip – 13. Slide In – fourteen. Interrupt – fifteen. Optin Footer – sixteen. howdy Bar – seventeen. ophidian Bar – eighteen. Foobar – nineteen. Dreamgrow Scroll Triggered Box – twenty. Welcome Gate App – twenty one. Feature Box Plugin.

    Additional Apps and Plugins
    Besides popups, there ar many further apps and plugins you’ll use to gather emails from your guests and grow your list.
    22. upPrev – twenty three. subscribe transfer for WordPress – twenty four. Subscribe by Email: A wordPress plugin – twenty five. Thesis Theme Feature Box – twenty six. LeadBoxes – twenty seven. Scrolling aspect Bar – twenty eight. Subscribers Magnet – twenty nine. Gravity Forms – thirty. Comment direct – thirty one. WP-Leads – thirty two. AWeber Webform gadget – thirty three. OptinSkin.

    Online Contests and Giveaways
    Due to their microorganism nature, having a contest or reveal is one among the quickest ways that to grow your list and your whole. Here ar four tools that may enable you to quickly set one up.
    34. Rafflecopter – thirty five. Splurgy – thirty six. PromoSimple – thirty seven. Giveaway Tools.

    Email and Facebook go along like spread and chocolate. They’re the proper match.
    Below ar some Facebook tools that may assist you grow your email list right from your fan page.
    38. ShortStack – thirty-nine. Heyo – 40. PageModo – forty one. Thunderpenny – forty two. WooBox – forty three. Vocus – 44. Clickappy – forty five. OfferPop – forty six. TabSite – forty seven. Social App Tool – forty eight. ActionSprout.

    Landing Pages and returning presently Pages
    Landing pages ar the backbone of any email selling effort. The tools listed below can assist you produce professional-looking landing pages while not having to write down code.
    49. OptimizePress – fifty. LeadPages – fifty one. Unbounce – fifty two. Instapage – fifty three. Launchrock – fifty four. Clickthroo – fifty five. PageWiz – fifty six. KickoffLabs.

    WordPress Landing Page and returning presently Plugins
    Many of the WordPress plugins mentioned below ar free. However, they provide fewer customization choices than their complete software system cousins.
    57. Launcher Theme – fifty eight. My Blue Construction – fifty nine. WPLauncher – sixty. Felice Theme – sixty one. underneath Construction – sixty two. WPChimp numeration – sixty three. launching pad – sixty four. final returning presently Page – sixty five. ThemeFuse – sixty six. WordPress Landing Pages.

    And Finally…
    67. write up Signup : This plugin permits you to feature varied ways that for your guests to subscribe your email list…”

    Each tool is analyzed with some info, pictures and external link of official

    • Wok, thanks for this extremely in-depth comment. It’s very helpful and really sheds light on all of the different services :)

  34. Thanks for posting this article., A powerful tool which help us in marketing strategy and to make money

  35. Your recommendation, please.

    I’m looking for a plugin compatible with Email Chimp. I want a popup asking for email subscription giving my customer a coupon automatically without waiting to receive the coupon in their email account.

    Thank you

  36. Hemang Rindani Nov 19, 2015 at 9:00 am

    Nice article. WordPress is one of the great CMSes that comes with features to support any complex business needs. It is important to consider the requirements and select the modules and plugins that fulfills the expectation. Make sure to include plugins that enhances the security of a website. Not only the content but overall features of a website matters to increase the user engagement and thus it is important to provide social media sharing buttons, email support and other such add-ons with your website.

  37. Wow, great list!

    Would love to see Reactful on there!

    It uses historical and real-time visitor behavioral data to understand who your sites ‘Maybes’ are, comparing the data of visitors who convert and those who almost convert. The system finds the missing piece and engages with the “Maybes” using the right message, in real time to turn them into a “Yes”. Because once a visitor leaves your site – he might never come back. And, it does all of this automatically.

  38. Thanks a lot for very informative review & analysis of tools.
    It brought me much more useful orientation in the “ocean” of tools,
    I am not very experienced, so I would like to ask you – where can I find information how I can connect “modern opt-in plugins” with auto-responder (which usually has its own opt-in form)? especially I am interesting in GoGVO auto-responder.
    My goal is to receive the lead from opt-in form, create the list and use this list for email campain, which is created in auto-responder.

  39. Unpop is inavailable at the moment, and it seems it won’t be ever available again. Here is what their home page says:

    “Unpop is unavailable at this time, but will be back better than ever soon (ETA July/August 2014).”

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