As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.
In our responsive design post, we share how companies can take advantage of readers who are opening emails on a mobile device.
When crafting a mobile email, it’s important to keep all things readable. Buttons and text should be the right size. There should be pinch and zoom required. Check out our webinar for more ideas on creating mobile emails.
Today’s infographic shows you the elements of a perfect mobile email. Use this as a helpful guide when crafting your emails. Thanks to Litmus for providing us with today’s infographic.
About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.